Tradition has gone out the window; the 9-5 working day is over. Sorry about that, but since information has become accessible from everywhere we are expected to be able to work at all times. The Industrial work system that used to be in place is practically dead. The dynamics of the workplace have changed and engaging in the social aspects of the job is more important.
The above video is from a production company in Austin, Texas. Roosterteeth Productions is a company that produces video content from the internet and they have fully embraced the whole idea of a more social work environment. The company started as just a bunch of friends playing video games and has now grown to nearly 6 million subscribers and 2 billion views on YouTube. This is mainly due to the way they work: in an office of about 60 people, they are constantly under pressure to produce content. As seen in their RT Life series on YouTube, they are the most carefree office in the world. It is hard to imagine that at this time they are under the pump producing their most popular product called Red Vs. Blue.
It seems that most companies have become more carefree when producing their product. Some companies in which their employees use computers allow personal use of the internet but moderate it so that people are still productive. Allowing employees the freedom to be social at work will allow them to be more productive overall. Dr Brent Croker of the University of Melbourne is an advocator of allowing social media at work. “Short and unobtrusive breaks, such as a quick surf of the internet, enables the mind to rest itself, leading to a higher total net concentration for a day’s work, and as a result, increased productivity (Croker,2010).” I know surfing the web at work briefly was beneficial for me personally. As a projectionist, there used to be nothing more boring to me than making up a 35mm film; 3 hours of constant standing and turning a handle would drive anybody insane. But, I could just whip out my phone and browse Facebook at the same time and it kept me entertained enough to get my work done.
Crocker, 2010, Social media at work: Harmful or Helpful, Canberra Institute of Technology Viewed 22/08/2013<http://cit.edu.au/partnerships/industry_connection/2010_february/social_media>
Roosterteeh, 2011, Rooster Teeth Production Facility tour, Online video, April 8th, Roosterteeth Productions < http://www.youtube.com/watch?v=aRRYcQScnHY>
Image sourced from: http://i.qkme.me/36cbb6.jpg