Being Social Equal Productivity

Tradition has gone out the window; the 9-5 working day is over. Sorry about that, but since information has become accessible from everywhere we are expected to be able to work at all times. The Industrial work system that used to be in place is practically dead. The dynamics of the workplace have changed and engaging in the social aspects of the job is more important.

The above video is from a production company in Austin, Texas. Roosterteeth Productions is a company that produces video content from the internet and they have fully embraced the whole idea of a more social work environment. The company started as just a bunch of friends playing video games and has now grown to nearly 6 million subscribers and 2 billion views on YouTube. This is mainly due to the way they work: in an office of about 60 people, they are constantly under pressure to produce content. As seen in their RT Life series on YouTube, they are the most carefree office in the world. It is hard to imagine that at this time they are under the pump producing their most popular product called Red Vs. Blue.

It seems that most companies have become more carefree when producing their product. Some companies in which their employees use computers allow personal use of the internet but moderate it so that people are still productive. Allowing employees the freedom to be social at work will allow them to be more productive overall. Dr Brent Croker of the University of Melbourne is an advocator of allowing social media at work. “Short and unobtrusive breaks, such as a quick surf of the internet, enables the mind to rest itself, leading to a higher total net concentration for a day’s work, and as a result, increased productivity (Croker,2010).” I know surfing the web at work briefly was beneficial for me personally. As a projectionist, there used to be nothing more boring to me than making up a 35mm film; 3 hours of constant standing and turning a handle would drive anybody insane. But, I could just whip out my phone and browse Facebook at the same time and it kept me entertained enough to get my work done.

 

Reference list:

Crocker, 2010, Social media at work: Harmful or Helpful, Canberra Institute of Technology Viewed 22/08/2013<http://cit.edu.au/partnerships/industry_connection/2010_february/social_media>

Roosterteeh, 2011, Rooster Teeth Production Facility tour, Online video, April 8th, Roosterteeth Productions < http://www.youtube.com/watch?v=aRRYcQScnHY>

Image sourced from: http://i.qkme.me/36cbb6.jpg

Advertisements
This entry was posted in DIGC202 and tagged , , , , , , , , , . Bookmark the permalink.

6 Responses to Being Social Equal Productivity

  1. haydt says:

    Nice post! I was having a bit of trouble understanding the whole social media helping production. I like that quote from the Uni of Melbourne professor, if only my boss saw it the same way (i work in a restaurant haha). Also that Roosterteeth clip is how I imagine working for google!

  2. kh357 says:

    nice to see that some employers recognize that a relaxed workplace can increase productivity and enjoyment from their workers.

  3. Nice example form the Rooster Teeth guys. Really like those guys and Burnie is just hilarious. It is very sad that we as Uni students have missed the days of work hours being work hours but we do get the age of grabbing a quick social update in breaks. It’s hard to draw that line though of when to work and when to play due to extending work practices to the home life. Just don’t slack off at work or at least make sure you don’t get caught.

  4. youfoundbec says:

    Once again, loved the Roosterteeth example. Their office is definitely an example of offices to come as this sort of laid back, very personal attitude between employers and employees is becoming more and more prevalent. Many firms now don’t just encourage the use of social media to help the health and morale of employees but also incorporate into their work. You can see a lot of big businesses now are turning to social media sites such as Facebook or Twitter in order to advertise their product and also connect with a public which is becoming more and more interested in the online world. Great Post and make sure you watch this video to understand that last reference in the Roosterteeth video: http://www.youtube.com/watch?v=O_HyZ5aW76c

  5. emilyjward says:

    I can understand why short breaks may be benefical for some and its great to see employers noting that too; but I am the kind of addicted personality that ruins it for everyone else! I lose track of time really easily and tend to be either completely absorbed in my activity or not at all! While some people believe short breaks can improve concentration problems there are plenty of other things that can help too (http://www.mindtools.com/pages/article/newHTE_78.htm), and it’s understandable why some bosses would be worried about the effect procrastination would have on efficiency since concentration and procrastination go hand in hand (http://www.procrastinatorhelp.com/concentration-and-procrastination-problems.html).

  6. emilyjward says:

    I can understand why short breaks may be beneficial for some and its great to see employers noting that too; but I am the kind of addicted personality that ruins it for everyone else! I lose track of time really easily and tend to be either completely absorbed in my activity or not at all! While some people believe short breaks can improve concentration problems there are plenty of other things that can help too (http://www.mindtools.com/pages/article/newHTE_78.htm), and it’s understandable why some bosses would be worried about the effect procrastination would have on efficiency since concentration and procrastination go hand in hand (http://www.procrastinatorhelp.com/concentration-and-procrastination-problems.html).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s