Ever gone on Itunes and seen that sidebar that says “people who have bought this song also listen to,” it’s annoying right? Have you ever wondered why it is there? I have, so I decided to look into it and you know what, it was actually interesting to learn about. It is all to do with this idea of the ‘Long tail’ which talks about the niche markets that make up about 80% of the below graph.
So what does this graph mean? Well, if we look at it properly it is how niche marketing sort of happens on the internet. Before the internet stores could only afford to stock the most popular books, records, movies etc. because it was designed to create hits and make LOTS of money. With the introduction of online shopping, Niche markets for more obscure products became available. You can now find that movie Sharknado that we all love and want to see somewhere online to watch or rent.
This Idea, as good as it is does annoy me. Just because once in my history I bought a book called Economics for dummies doesn’t mean that all the suggested Items for me should involve economics. The Idea needs to be refined with personal searches from the recent past factoring into the selection of suggested items for you to look at. Ads on the internet use the same premise as the suggested items column on most online shopping websites. The right side of your Facebook should be filled with Advertisements tailored to your profile.
All these Advertisements and suggested Items are, and the long tail is a great idea, BUT I still hate all of these advertisements and stuff being on my screen. I don’t like being told this is for you when clearly it probably isn’t. So my solution to this was Ad Blocker plus, give it a try if you really hate this stuff like me ^_^.
Karch M, 2008 What is the Long tail and How Does It Apply to Google, About.com, Viewed 15/09/13 http://google.about.com/od/googleforbusiness/f/longtailfaq.htm
Image sourced from http://www.leftclick.com/assets/blog/Posts/long-tail.png